TikTok is introducing a updated setting that enables them to reduce the amount of artificial intelligence-produced videos appearing in their timelines. This initiative comes as the company revealed that it currently hosts over 1 billion content made with AI.
Testing and Rollout
The new functionality is being tested over the coming weeks before a widespread launch. This development aligns with a surge in AI content, driven by emerging content generation software.
The Broader AI Trend
Recent reports that nearly 10% of the quickest rising content creators on another major platform exclusively feature content made by AI. A large amount of this output is classified as low-quality AI content, a phrase for inferior, factory-style content that is typically illogical or bizarre.
“We know from our community that numerous viewers like content made with AI tools, including AI artwork to informative clips, and we aim to give people the power to see more or less of that, depending on their own preferences,” said a platform representative.
Volume and Proportions
TikTok disclosed that there are presently 1.3 billion videos on its app tagged as artificially created. Collectively, in excess of 100 mn media items are added to the platform each day, making AI content a limited part of its overall inventory.
User Control Features
Members will be able to decrease or raise the level of AI content they view by opening the content preference feature in the app and choosing the AI content topic. Further subjects that currently be controlled under the setting cover news, style, aesthetics, and choreography.
Content Labeling and Policies
TikTok’s policies mandate content makers to identify lifelike AI-made content, and it bans harmful fake videos of celebrities or emergencies. Any believable AI-generated clip that is not labeled can be deleted under its terms of service.
In addition, the app will henceforth attach an artificially created label to content produced via its proprietary AI systems, or detected by an cross-platform project for spotting artificial media. This step is intended to deter users from seeking to evade the labeling process.
Educational Initiatives
TikTok is furthermore establishing a $2m awareness program for specialists and groups to produce educational content about responsible artificial intelligence. This project will benefit educational bodies focused on training programming and robotics.
Moderation Strategy
TikTok has supported its moderation strategy, amid discussion over intentions to lay off a large number of content moderators in the UK. TikTok is expected to cut hundreds of positions in its user protection team in the UK capital, with labor groups and online safety experts expressing worry that humans are being replaced by AI moderation.
A trust and safety lead stated that staff-based oversight would continue to be important, but artificial intelligence can safeguard staff by eliminating the most harmful content prior to it is viewed by people. TikTok announced a significant reduction in shocking and graphic content seen by content reviewers over the previous year due to intervention by its AI tools.
“We think that it’s essential to integrate people and machines to ensure user safety,” the executive stated. “We’ll have people as part of that process, but we additionally believe it’s very important to reduce exposure to dangerous material as swiftly, which is where a lot of the machine support is really helping us work at speed.”
